Opportunity Cost Neglect
نویسندگان
چکیده
منابع مشابه
Evidence for Opportunity Cost Neglect in the Poor
People often neglect opportunity costs: They do not fully take into account forgone alternatives outside of a particular choice set. Several scholars have suggested that poor people should be more likely to spontaneously consider opportunity costs, because budget constraints should lead to an increased focus on trade-offs. We did not find support for this hypothesis in five high-powered experim...
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 2009
ISSN: 0093-5301,1537-5277
DOI: 10.1086/599764